The Mahindra Thar has long been a symbol of rugged off-road capability and adventure in India. However, with the introduction of the Mahindra Thar Roxx, the brand is set to elevate this icon into the realm of luxury SUVs. Set to launch on August 15, 2024.
The Thar Roxx is poised to offer a perfect blend of off-roading prowess, cutting-edge technology, and upscale comfort, making it one of the most anticipated SUV releases of the year.
A New Dimension of Thar
The Thar Roxx is a 5-door version of the popular 3-door Thar, designed to appeal to those who want the classic off-road capability but with added space, comfort, and modern features.
This SUV is not just an upgrade in size but also in every aspect of design, performance, and technology.
Exterior Design: The Thar Roxx sports a more imposing stance with a longer wheelbase and a body extended by 300 mm compared to its 3-door counterpart. The exterior features significant updates, including a new six-slat grille, LED headlamps with integrated DRLs, diamond-cut alloy wheels, and a rugged yet refined front bumper. These elements combine to give the Thar Roxx a sophisticated yet robust look, perfect for both city streets and challenging terrains.
Engine and Performance
Under the hood, the Thar Roxx offers a choice of powerful engines. The 1.5-litre diesel engine delivers 117 PS and 300 Nm of torque, while the 2.2-litre diesel engine bumps this up to 130 PS.
For petrol enthusiasts, there’s a 2.0-litre unit producing a robust 150 PS. These engines are paired with either a 6-speed manual or a 6-speed torque converter automatic transmission, providing flexibility and control in various driving conditions.
One of the key highlights is the availability of both RWD and 4X4 variants. This ensures that the Thar Roxx remains true to its off-roading roots while also catering to those who prioritize fuel efficiency and city driving.
Interior Luxury Meets High-Tech Features
Stepping inside the Thar Roxx, you’ll be greeted by a cabin that redefines luxury in the Thar lineup. The interior boasts a fully digital instrument cluster that provides all the essential information at a glance.
The centerpiece of the dashboard is a 10.25-inch touchscreen infotainment system that supports smartphone connectivity, navigation, and more, making every drive enjoyable and connected.
Comfort is also a priority in the Thar Roxx, with features such as ventilated seats, automatic climate control, and even a panoramic sunroof.
The use of premium materials throughout the cabin adds a touch of elegance, ensuring that the Thar Roxx is as comfortable on the inside as it is rugged on the outside.
Advanced Safety and Driver Assistance
In a significant upgrade, the Thar Roxx is one of the few vehicles in Mahindra’s lineup to feature ADAS (Advanced Driver Assistance Systems).
This suite of safety features includes adaptive cruise control, lane-keeping assist, automatic emergency braking, and more. These features not only enhance safety but also provide convenience in both urban and highway driving.
Pricing and Launch Details
The Mahindra Thar Roxx is expected to be priced between ₹12.50 lakh and ₹19 lakh (ex-showroom), making it a competitive option in the luxury SUV segment. Its launch on August 15, 2024, is highly anticipated, with many expecting it to set new standards for what an off-road SUV can offer in terms of luxury and technology.
Why the Thar Roxx Is a Game Changer
The Mahindra Thar Roxx is more than just an SUV; it’s a statement of intent from Mahindra. By combining the ruggedness that the Thar is known for with luxury and modern technology, the Thar Roxx is set to appeal to a broader audience.
Whether you’re an off-roading enthusiast or someone looking for a luxurious, feature-packed SUV for city driving, the Thar Roxx offers something for everyone.
As the launch date approaches, the buzz around the Thar Roxx continues to grow. With its impressive blend of power, technology, and style, the Thar Roxx is poised to be a game-changer in the Indian automotive market.
If you’re in the market for an SUV that offers both off-road capability and luxury, the Mahindra Thar Roxx should definitely be on your radar. Keep an eye out for its launch and prepare to be amazed by what this new Thar has to offer.